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2014 Communications & Marketing Track Pack - (4 Sessions)

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Captured live from the 2014 ACCE Annual Convention in Cincinnati.  Duration: 5 hours, 26 minutes.  Communications & Marketing Track Pack includes High Impact Marketing on a Small Budget; Marketing Automation:  The Commerce of Tomorrow; Using Social Media to Gain New Members; Four Profiles:  Membership Development & Communication for Chambers; and Online Event Marketing.

 

Cost: $99.00
Pricing is for 1 year of unlimited access for all your chamber staff.  Communications & Marketing Track Pack includes:

High Impact Marketing on a Small Budget
Presented by:  Michelle West, Marketing/Communications Consultant, Chamber Speak, LLC

 

No money?  No problem!  A small budget doesn't mean you have to settle for a small chamber image.  In this session you'll learn how to turn your pennies into marketing gold, including a special segment on producing must-watch chamber videos using a smartphone, a business card holder and $15 worth of software.

 

Marketing Automation:  The Commerce of Tomorrow
Presented by:  Drew Kondylas, Manager of Membership Sales, Greater Philadelphia Chamber of Commerce, and Atri Chatterjee, CMO, Act-On Software 

Traditional marketing alone won't get the job done today.  We must leverage 21st century marketing technologies.  This requires an integrated marketing approach, and delivering content that educates and enables prospects.  Knowing who visits your website, the pages they view and for how long helps fuel your marketing programs.  Being able to advise members on these tactics will make you a hero.

 

Using Social Media to Gain New Members
Presented by:  Michael Schlossberg, Member, Pennsylvania House of Representatives

  

Traditional marketing alone won't get the job done today.  We must leverage 21st century marketing technologies.  This requires an integrated marketing approach, and delivering content that educates and enables prospects.  Knowing who visits your website, the pages they view and for how long helps fuel your marketing programs.  Being able to advise members on these tactics will make you a hero.

 

Four Profiles: Membership Development & Communication
Presented by:  Kyle Sexton, Marketing Strategist

  

Do you attract big companies as members?  Why do your large employers keep renewing?  You'd ask them, but you might wake the sleeping giant.  Large stakeholders are one of the four business profiles you'll discover in this session.  Learn what members want from you and how to communicate your value differently to each.

 

Online Event Marketing
Presented by:  Anissa Starnes, Director, National Organizations, Constant Contact

  

This information-packed workshop will show you how online event marketing tools offer everything you need to set up online registration, and manage and promote your events easily, affordably, and professionally.

 

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