2015 Convention Marketing & Membership Track Pack (4 Sessions)
Captured live from the 2015 ACCE Annual Convention in Montreal. Duration: 4 hours, 20 minutes. Sessions include Think Like a Journalist; Regional Influence Through Chamber Research; Engaging Entrepreneurs Online; and 60 Membership Ideas in 60 Minutes.
Pricing is for 1 year of unlimited access for all your chamber staff. Marketing and Membership Track Pack includes:
Think Like a Journalist
Presented by: Michelle West, Marketing/Communications Consultant, Chamber Speak, LLC
If your communications to members are mostly promotions and chamber news, you're missing opportunities to deliver value. When your staff has a "newsroom mentality," your chamber becomes a source of relevant, engaging content that keeps your social media accounts hopping and your members coming back for more!
Regional Influence Through Chamber Research
Presented by: Matthew Tarleton, Vice President, Market Street Services; Christy Bertolo, Vice President, Business Services, Columbus Chamber of Commerce; and Garrett Harper, Chief Research Officer, The Research Center, Nashville Area Chamber of Commerce.
Knowledge is power. Staff members from chamber research departments will explain how they developed new partnerships, increased revenue, and created brand leadership thanks to professional research of community strengths, issues and trends.
Engaging Entrepreneurs Online
Presented by: Alexandre Gauthier, Vice President, Marketing, Amilia
Today’s concept of membership is evolving quickly, thanks to the way millennial entrepreneurs do business: online, all the time. Learn how to incorporate e-commerce strategies to maximize revenue while improving member satisfaction and increasing membership.
60 Membership Ideas in 60 Minutes
Facilitated by: Ashleigh Adkins, Membership Development Manager, Knoxville Chamber of Commerce.
Ever popular and always fast-moving, this session features chamber membership and sales professionals taking one minute to share one great idea that works for their chamber. There are no presentation slides associated with this session (audio only).