2016 Convention D&I and Economic/Community Development Track Pack (6 Sessions)
Captured live from the 2016 ACCE Annual Convention in Savannah. Duration: 5 hours, 50 minutes. Sessions include Tulsa Mosaic: How One Chamber Transformed Its Minority Business Council; Reframing Your Pitch for Diverse Audiences; The Six Biggest Mistakes in Economic Development Marketing; Tapping the Global Marketplace; Corporate Expansion Explained; and Attracting and Keeping Millennial Talent.
Pricing is for 1 year of unlimited access for all your chamber staff. Diversity & Inclusion and Economic/Community Development Track Pack includes:
Tulsa Mosaic: How One Chamber Transformed its Minority Business Council
Presented by: Michael S. Neal, CCE, CCD, President & CEO, Tulsa Regional Chamber (OK); Denise Reid, Executive Director, Mosaic & Workforce, Tulsa Regional Chamber
Learn how vision and leadership transformed the Tulsa Chamber's Diversity & Inclusion programming from low impact to best-in-class.
Reframing Your Pitch for Diverse Audiences
Presented by: Nepherterra Estrada, Agency Partner & Director of Public Relations, Mosaic Communications, Inc.; and Keva Walton, Senior Vice President, Member Engagement, Charlotte Chamber (NC)
Are your membership recruitment strategies, communications materials, and methods of engagement keeping up with the shifting needs of your community? Learn how adapting your message for new and different audiences will help keep your chamber relevant and sustainable.
The Six Biggest Mistakes in Economic Development Marketing
Presented by: Dariel Curren, Senior Vice President, Development Counsellors International
Gleaned from Development Counsellors International's work with more than 450 cities and communities around the nation, hear the six common marketing mistakes made by chambers and economic development organizations. Get practical solutions to create more compelling and cost-effective marketing programs.
Tapping the Global Marketplace
Presented by: Pennie Bingham, IOM, Executive Director, World Trade Center Charleston; Bryan Derreberry, President & CEO, Charleston Metro Chamber of Commerce (SC)
Chambers have always connected businesses to new opportunities. Some are now making those connections globally. Learn how a robust export support program at the Charleston Metro Chamber is growing small/medium enterprises and strengthening the regional economy.
Corporate Expansion Explained
Presented by: Ryan Mooney, CEcD, Senior Vice President, Economic Development, Springfield Area Chamber of Commerce; Del Boyette, Boyette Strategic Advisors; Sarah Raehl, Deloitte Consulting
Ever wonder what steps lead to the groundbreaking ceremony for a new manufacturing facility? A panel of leading site selection consultants will provide a comprehensive overview of the process and decisions that drive corporate relocation and expansion. The presentation is audio only (no slides).
Attracting and Keeping Millennial Talent
Presented by: Matthew Tarleton, Vice President, Market Street Services Panelists: Kate Atwood, Vice President, Marketing, Metro Atlanta Chamber; Shannon Full, President and CEO, Fox Cities Chamber of Commerce; and Shannon Hoeg, President, JSS Communications
Millennials are now the largest (and most diverse) group in the workforce. They are also highly mobile. Learn how communities are leveraging their quality of life assets to attract and retain millennial talent.