2017 ACCE Convention: Onward from Pale, Male and Stale
Onward from Pale, Male and Stale
Presented by: Scott Crockatt, Director of Marketing and Communications, Calgary Chamber (Alberta)
Take a close look inside the story of transforming perceptions of a chamber brand; from how we look, to how we talk, to our events and even how we answer the phone. It's a story of brand, communications, advocacy, values, spirit – and gelato. All of which play a key role in being seen by a new, modern, diverse, innovative and creative generation of entrepreneurs as the place to be.