2017 ACCE Convention: Selling to the Next Generation
Selling to the Next Generation
Presented by: Jay Handler, IOM, Co-founder and Director, Membership180
If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.