Menu

The End of Membership as We Know It

by Sarah Sladek

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. But we need to change our thinking and our models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community. Sladek provides insights on what emerging members want, how to communicate the benefits, and a good overview of the 5 emerging dues models.

- Recommended by Cathi Hight, Kaizen Consultant, Hight Performance Group, Inc.

 

She outlines real, useful advice and plenty of examples for moving your membership model into the future. For example, learn

  • how niche is the new competitive advantage
  • why organizational culture has an enormous impact on recruitment and retention
  • what emerging member-prospects value and want
  • why and how to focus on member ROI instead of program ROI
  • how to craft and deliver compelling benefits rather than features
  • how to extend your reach
  • which emerging models are taking root and showing promise

Start now to redefine membership and flip your association's future. First step is to read this book.

 (1 votes)  | 0 Comments:

Leave a Comment

OFFICIAL CORPORATE SPONSORS
Accrisoft is an Official Corporate Sponsor of ACCE American Express is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Citslinc is an Official Corporate Sponsor of ACCE Insperity is an Official Corporate Sponsor of ACCE Market Street Services is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE The U.S. Chamber is an Official Corporate Sponsor of ACCE
SILVER SPONSORS
Avalanche Consulting sponsors ACCE, the Association of Chamber of Commerce Executives CardConnect sponsors ACCE, the Association of Chamber of Commerce Executives Compass Media sponsors ACCE, the Association of Chamber of Commerce Executives EventBank sponsors ACCE, the Association of Chamber of Commerce Executives POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives Next Generation Consulting and Rebecca Ryan sponsor ACCE, the Association of Chamber of Commerce Executives Resource Development Group sponsors ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities 2018 ACCE Annual Convention