Win-Win for the Greater Good
by Bruce W. Burtch
Win-Win for the Greater Good is the most comprehensive "how-to" guidebook on building highly successful partnerships between the for-profit, nonprofit, education and/or government sectors. Learn how to ignite the revenue and reputation of all your stakeholders while creating a greater good for society. With over 35 years of in-the-trenches work in creating innovative, record-breaking cross-sector partnerships, author Bruce Burtch has helped Fortune 500 corporations and local businesses, national, regional and local nonprofits, education districts and governmental agencies.
Called the "Father of Cause Marketing" Bruce is internationally-recognized as a pioneer and leading expert in building cross-sector partnerships and highly creative, impact-producing cause marketing campaigns. This book takes the reader step-by-step and walks them through his entire proven process of finding the best partners and developing partnerships that will accomplish their individual and collective business objectives while always focusing on the greater good. Win-Win for the Greater Good is a must read for any organization.