Reputational Risk Management: The Essential Guide to Protecting Your Reputation in Crisis Situations

by Peggy M. Jackson

They're here one day and gone the next - corporate giants like Arthur Andersen disappeared in a puff of smoke. Could this happen to your business, nonprofit or academic institution? Your organization's reputation is its most valuable - and fragile- asset. Some businesses, nonprofits or academic institutions never recover from a reputational crisis. Others pull through and move on to become bigger and better.

Your organization's reputation need not be damaged in a crisis! How you handle a crisis will be remembered long after it is passed. Written for businesses, nonprofits and academic institutions Reputational Risk Management will illustrate how to effectively execute a crisis management plan, how to avoid missteps in dealing with a crisis and ensure that everyone in the organization is prepared to deal confidently with a crisis situation.

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