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Switch: How to Change Things when Change is Hard

by Chip and Dan Heath

Change is hard – we all know that. But why is it so hard and what stands in the way? Chambers are facing more change than ever before, the markets, the offerings, the message, the members and the economy all require us to be effective at managing change. This is great book that will help your chamber understand why you have encountered road blocks and how to get around them. It focuses on the underlying problems that make change difficult for us as individuals and as a chamber. 
Reviewed by Frank Belzer, Kurlan & Associates

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