Menu

Free Prize Inside: How to Make a Purple Cow

by Seth Godin

How to find the "soft innovation" that will make your product, service, school, church, or career worth talking about 

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth--and the only real way to get word of mouth is to create something remarkable. 

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. 

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:

--The Tupperware party, which turned buying plastic bowls into a social event
--Flintstones vitamins, which turned a serious product into something fun
--The free change-counting machine at every Commerce Bank branch
--The little blue box from Tiffany, which makes people happy before they even open it 

This book offers a way to create free prizes quickly, cheaply, and reliably--and persuade others in your organization to help you bring them to life.

 (0 votes)  | 0 Comments:

Leave a Comment

OFFICIAL CORPORATE SPONSORS
Accrisoft is an Official Corporate Sponsor of ACCE American Express is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Citslinc is an Official Corporate Sponsor of ACCE Insperity is an Official Corporate Sponsor of ACCE Market Street Services is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE The U.S. Chamber is an Official Corporate Sponsor of ACCE
SILVER SPONSORS
Avalanche Consulting sponsors ACCE, the Association of Chamber of Commerce Executives CardConnect sponsors ACCE, the Association of Chamber of Commerce Executives Compass Media sponsors ACCE, the Association of Chamber of Commerce Executives EventBank sponsors ACCE, the Association of Chamber of Commerce Executives POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives Next Generation Consulting and Rebecca Ryan sponsor ACCE, the Association of Chamber of Commerce Executives Resource Development Group sponsors ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities Association of Chamber of Commerce Executives