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Content Rules

by Ann Handley and C.C. Chapman

The book Content Rules by Ann Handley and C.C. Chapman gives practical advice in bite size increments for any chamber to digest when mapping out a strategy in the social media space.  Be sure to look at their publishing schedule template in Chapter 5.

Recommended by Raymond Towle, IOM, CCE
Vice President of the Institute for Organization Management
U.S. Chamber of Commerce 

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

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