The New Rules of Marketing & PR
by David Meerman Scott
For the under-45 crowd, The New Rules of Marketing & PR has great tips on how to improve your communications as an organization and personally. For those of us who remember mimeograph machines and manual typewriters, it does a great job providing definition and context to social media and how it changes or augments traditional communications. At our chamber it has changed how we write (Write once, publish in multiple places), how we manage and connect our content (The Website is still king, still home base) and how we position ourselves (Use your blog to demonstrate your topic expertise not to hawk chamber products). The third edition of the book was just released and is well worth its modest price.
Recommended by David May, CCE, President and CEO of the Fort Collins Area Chamber of Commerce(0 votes) | 0 Comments: