Communications Workshops

Good Surveys for Good Data
Thursday 9:45 a.m.-11:00 a.m. Room 203C
Surveying your members helps your chamber know what's going on in their businesses and the community. But, as with any other targeted communication, surveys should be strategically planned in order to attain actionable results. Learn how clearly identified objectives, effective questions and targeted marketing can lead to successful surveying.
Speaker: Becky Bridges, Vice President, Image and Communications, Greater San Antonio (TX) Chamber of Commerce

Reaching Members on a Budget
Thursday 9:45 a.m.-11:00 a.m. Room 202C
With the current reality of tight budgets and lean staffs, doing more with less isn't easy. Return to the basics and find your niche market. Use media and partnership opportunities in your own backyard, as well as leverage all of your tools to keep your chamber relevant.
Speaker: Joy Neighbors, Speaker and Consultant

Measuring through Benchmarking
Thursday 11:15 a.m.-12:30 p.m. Room 203C
Comparing your programs and strategic positions to other membership organizations in your community can be a good way to minimize costs, increase quality of service and identify best practices. Learn how benchmarking can help shape your chamber's objectives.
Speaker: Laural Nelson-Rowe, Managing Director, American Society for Quality

Your Chamber's Image Makeover
Friday 9:45 a.m.-11:00 a.m. Room 203DE
The economic climate may have forced your chamber to re-invent itself and its image. Is the communication of the "new you" confusing your members or getting lost in the transition? Learn what you can do to make sure your members are getting the right messages.
Speaker: Nancy Schwartz, President, Nancy Schwartz & Company

Virtual Communication Strategies: Who is doing it right?
Friday 11:15 a.m.-12:30 p.m. Room 203DE
Many chambers are doing exciting things with new media and website innovations to take their organizations to the next level. In this case-study setting, view samples and share the virtual media strategies you have implemented to meet your communications goals.
Speaker: Nancy Schwartz, President, Nancy Schwartz & Company