Marketers and corporate counsel are invited to find out if they are ‘consumer savvy’ at a half-day conference organized by the International Chamber of Commerce’s (ICC) Commission on Advertising and Marketing. The seminar, “Consumer Savvy Marketing: understanding and respecting consumers using self-regulation,” will take place in New York City on June 7 and address the changing landscape of advertising and marketing regulations.
ICC will bring together global and local experts to examine such issues as privacy, data protection and child-directed advertising, as marketing continues to migrate online.
Panel discussions will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly in light of the changing laws and not lead to backlash from consumers, regulators or self-regulatory bodies.
Participants will have a chance to hear from and meet speakers from the Federal Trade Commission, the US, EU and international self-regulatory community, as well as senior executives from global corporations, such as Disney, Microsoft and AT&T, Google and News Corporation who deal with these issues on a national and international scale.
For more information or to register, click here.
Steve Stevens, the Northern Kentucky Chamber of Commerce president and CEO, has been named Chamber Executive of the Year by the Kentucky Chamber of Commerce Executives (KCCE), a society of local chamber of commerce professionals from across Kentucky.
Stevens received the award at KCCE's annual Spring Conference held in Frankfort, Ky., recognizing his outstanding achievements as Northern Kentucky president including his involvement with KCCE among other organizations.