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2017 ACCE Convention: Creative Sponsorship Packages

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Creative Sponsorship Packages
Presented by: Bill Holman, Partner, Holman Brothers Nonprofit Sales Solutions (Moderator); Sarah Cortez, Account Manager, Boise Metro Chamber of Commerce (Idaho); Frank V. Facchiano, Chief Operating Officer and Executive Vice President of Member Relations, Greater Lehigh Valley Chamber of Commerce (Pa.); Lori Mattson, IOM, President & CEO; Tri-City Regional Chamber of Commerce (Wash.) (Panelists)

 

Creativity in sponsorships can come in many forms—from a clever new promotion idea at the golf tournament to “the vision thing”—the big, Horizon-sized idea that causes people to want to be a part of your dream. Get the scoop on successful sponsorship ideas that have brought significant resources to the chamber.

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2017 ACCE Convention: Doing Good is Good for Business

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Doing Good is Good for Business
Presented by:  Beth Krueger, Director of Austin Gives, a program of the Austin Chamber (Texas); Carlin Smith, President, Petoskey Regional Chamber of Commerce (Mich.)

 

Business is the quiet engine fueling success by sharing talents, intellectual capital and resources to move communities forward. Hear how the Austin Chamber's Austin Gives™ program, and the Petoskey Regional Chamber’s “Thriving Petoskey” are helping their members engage in positive business practices that are strengthening their respective communities while growing business at the same time. Discover how doing good is good for business!

 

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2017 ACCE Convention: Event Reinvention

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Event Reinvention
Presented by:  Shawna Burton, Vice President, Engagement & Organizational Advancement, Greater Louisville Inc. (Ky.) 

 

This presentation by seasoned events professional Shawna Burton of Greater Louisville, Inc. provides strategies, tools, and techniques to help you evaluate your current event calendar and create meaningful, relevant, and profitable events for your chamber.

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2017 ACCE Convention: Journey Mapping and Automation: Keys to Robust Member Experiences

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Journey Mapping and Automation: Keys to Robust Member Experiences
Presented by:  Heather McNair, Vice President of Engagement Strategy, Higher Logic, LLC

 

A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.

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2017 ACCE Convention: Measuring Diversity and Inclusion Impact

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Measuring Diversity and Inclusion Impact
Presented by: Erika Bernabei, Founder, Equity & Results

 

This session is designed for diversity and inclusion practitioners to learn and discuss the most effective ways to measure the community impact of their chamber’s programming.  

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2017 ACCE Convention: Mission: Chamber of the Future

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Mission: Chamber of the Future
Presented by: Rebecca Ryan, Founder, NEXT Generation Consulting, Inc.

 

Futurist and economist Rebecca Ryan propels you forward in time for a fascinating survey of what chambers, businesses, and communities will be in 2037. This interactive session will guide you into seeing 20 years into the future and have you considering these questions: What do chambers need to monitor right now, because of their impact on communities and businesses? Why do chambers exist and how do we modernize them for generations beyond Baby Boomers?

 

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2017 ACCE Convention: Onward from Pale, Male and Stale

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Onward from Pale, Male and Stale
Presented by:  Scott Crockatt, Director of Marketing and Communications, Calgary Chamber (Alberta)

 

Take a close look inside the story of transforming perceptions of a chamber brand; from how we look, to how we talk, to our events and even how we answer the phone. It's a story of brand, communications, advocacy, values, spirit – and gelato. All of which play a key role in being seen by a new, modern, diverse, innovative and creative generation of entrepreneurs as the place to be.

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2017 ACCE Convention: Place Branding and the Battle for Talent

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Place Branding and the Battle for Talent
Presented by: Dariel Curran, Senior Vice President, Development Counsellors International (Moderator); Adrienne Cole, President & CEO, Greater Raleigh Chamber of Commerce (N.C.); Caitlin Holland, Vice President of Investor Relations, Shoals Chamber of Commerce (Ala.); and Sybil Topel, Vice President of Marketing and Communications, Chattanooga Chamber of Commerce (Tenn.) (Panelists)

 

Chambers that are effective in telling a story about what it means to live and work in a community make it more enticing for workers of all ages to be a part of that story. Hear from a panel of chamber executives who have been successful in developing, curating, and marketing their communities’ brands to current and potential members of the workforce. Learn how to identify opportunities for branding, and how to market that brand for talent attraction, talent retention, and overall economic development.

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2017 ACCE Convention: Selling to the Next Generation

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Selling to the Next Generation
Presented by: Jay Handler, IOM, Co-founder and Director, Membership180

 

If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.

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2017 ACCE Convention: Tap into Tech

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Tap into Tech
Presented by: Jeff Kline, Founder, Chief Executive Officer, President, Accrisoft Corporation

 

From apps to website and devices to desktops, smart chambers are tapping into tech to more effectively communicate, to better connect with audiences and to modernize value delivery. Explore the hottest tech tools and the latest website trends in this sponsor-presented session.

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