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Facebook Marketing for Dummies

by John Haydon

Practical Facebook marketing strategies, tactics, and techniques! This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

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Follow You Anywhere: 22 Little Lessons for Team Leaders

by Kyle Sexton

"Patience is what you look like you have while you're working your plan." This is just one of the lessons shared in Follow You Anywhere - 22 Little Lessons for Team Leaders. 

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Gamify: How Gamification Motivates People to Do Extraordinary Things

by Brian Burke

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. 

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Give and Take: Why Helping Others Drives Our Success

by Adam M. Grant

A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Originals

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

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Innovating Women: The Changing Face of Technology

by Vivek Wadhwa and Farai Chideya

From one of Time Magazine's "Forty Most Influential Minds in Technology" comes an essential collection of candid, first-hand accounts of women in technology.

Women in technology are on the rise in both power and numbers, and now it's more important than ever to not lose that momentum, to "lean in" and close the gender gap. Although they make up half of the population, only 14% of engineers in the United States are women. They take the seeds of technological advancement and build something life-changing, potentially life-saving. The future of technology depends on the full and active participation of women and men working together, and it is vital that women are both educated and encouraged to go into the tech sectors.

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Leaders Eat Last: Why Some Teams Pull Together and Others Donít

by Simon Sinek

As he did in Start with Why, Sinek illustrates his ideas with fascinating true stories from a wide range of examples, from the military to manufacturing, from government to investment banking. The biology is clear: when it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their leader’s vision and their organization’s interests. It’s amazing how well it works.

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Leading Digital: Turning Technology into Business Transformation

by George Westerman, Didier Bonnet, and Andrew McAfee

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

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The Art of Membership: How to Attract, Retain and Cement Member Loyalty

by Sheri Jacobs

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

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The Campaign Manager: Running and Winning Local Elections

by Catherine Shaw

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.

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The CEO as Urban Statesman

by Sam A. Williams

Sam Williams is one of the nation's leading experts in urban competitiveness. Over seventeen years at the helm of a top chamber of commerce and twenty-two years as a partner in a global architect-development company, Williams earned a national reputation for harnessing the power of CEOs to make cities thrive. With their long-term view and the ability to garner support from many sectors, CEOs can often successfully address urban challenges too big for political and bureaucratic leaders to solve alone.

In The CEO as Urban Statesman, Williams uses case studies to argue that business leaders can and should contribute to their communities by using their business skills to solve public policy problems--and he tells them how to do it.

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