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The Business of Being the Best: Inside the World of Go-Getters and Game Changers

by Molly Fletcher

How the very best get to—and stay at—the top

From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field—CNN dubbed her "the female Jerry Maguire"—but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like "the best."

  • Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building
  • Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach
  • Connects high performance to values by showing how the best give back

No matter what you do or what game you play, Fletcher's authoritative and inspirational look at the top 1 percent will help you win.

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The Coming Jobs War

by Jim Clifton

Drawing on 75 years of Gallup studies and his own perspective as the company’s chairman and CEO, Jim Clifton explains why jobs are the new global currency for leaders. More than peace or money or any other good, the business, government, military, city, and village leaders who can create good jobs will own the future.

The problem is that leaders don’t know how to create jobs – especially in America. What they should do is recognize that the world is in a war for jobs. It seems that leadership has lost the will to win, especially in America, but this is a competition for our lives.

To win, leaders need to compete. Everyone does. The public school system needs to inculcate kids with the knowledge they’ll need to compete in the jobs war. The business community needs to double the psychological engagement of workers so that it can compete with cheaper labor. The healthcare system must stop wasting the resources that we need to spend on job competition. Society needs to realize that entrepreneurs, not government, are the source of new jobs and put all its energy behind them. Perhaps most importantly, leaders need to recognize universities, mentors, and especially cities as a supercollider for job creation.

If that can be done – and it can be done; leaders have done it before – new good jobs will result. There’s not moment to waste: the war has already begun.

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The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed

by Adam Bryant

Dozens of top CEOs reveal their candid insights on the keys to effective leadership and the qualities that set high performers apart.

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The End of Membership as We Know It

by Sarah Sladek

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. But we need to change our thinking and our models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community. Sladek provides insights on what emerging members want, how to communicate the benefits, and a good overview of the 5 emerging dues models.

- Recommended by Cathi Hight, Kaizen Consultant, Hight Performance Group, Inc.

 

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The Experience Economy

by B. Joseph Pine II and James H. Gilmore

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

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The Great Disruption

by Paul Gilding

The Great Disruption: Why the Climate Crisis Will Bring On the End of Shopping and the Birth of a New World offers a stark and unflinching look at the challenge humanity faces-yet also a deeply optimistic message. The coming decades will see loss, suffering, and conflict as our planetary overdraft is paid; however, they will also bring out the best humanity can offer: compassion, innovation, resilience, and adaptability. Gilding tells us how to fight-and win-what he calls The One Degree War to prevent catastrophic warming of the earth, and how to start today. The crisis represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it’s already happening. It’s also an unmatched business opportunity: Old industries will collapse while new companies will literally reshape our economy. In the aftermath of the Great Disruption, we will measure “growth” in a new way. It will mean not quantity of stuff but quality and happiness of life. Yes, there is life after shopping.  Commerce is and will look different in the next century.

Recommended by Marla Akridge, President of the Wake Forest Area Chamber of Commerce

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The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results, Rewards, and Resilience

by Jeffrey Gitomer

What makes a leader relevant? It's not their place of employment, job title, experience, or status in life?it's their resilience. The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.

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The New Rules of Marketing & PR

by David Meerman Scott

For the under-45 crowd, The New Rules of Marketing & PR has great tips on how to improve your communications as an organization and personally. For those of us who remember mimeograph machines and manual typewriters, it does a great job providing definition and context to social media and how it changes or augments traditional communications.  At our chamber it has changed how we write (Write once, publish in multiple places), how we manage and connect our content (The Website is still king, still home base) and how we position ourselves (Use your blog to demonstrate your topic expertise not to hawk chamber products).  The third edition of the book was just released and is well worth its modest price.

Recommended by David May, CCE, President and CEO of the Fort Collins Area Chamber of Commerce

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The Nonprofit Board Answer Book: A Practical Guide for Board Members and Chief Executives

by BoardSource

An essential guide to good governance for board leaders at all levels of experience and expertise.

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The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results

by Robert M. Penna

The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results.

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