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The New Rules of Marketing & PR

by David Meerman Scott

For the under-45 crowd, The New Rules of Marketing & PR has great tips on how to improve your communications as an organization and personally. For those of us who remember mimeograph machines and manual typewriters, it does a great job providing definition and context to social media and how it changes or augments traditional communications.  At our chamber it has changed how we write (Write once, publish in multiple places), how we manage and connect our content (The Website is still king, still home base) and how we position ourselves (Use your blog to demonstrate your topic expertise not to hawk chamber products).  The third edition of the book was just released and is well worth its modest price.

Recommended by David May, CCE, President and CEO of the Fort Collins Area Chamber of Commerce

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The Nonprofit Board Answer Book: A Practical Guide for Board Members and Chief Executives

by BoardSource

An essential guide to good governance for board leaders at all levels of experience and expertise.

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The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results

by Robert M. Penna

The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results.

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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

by Jay Baer and Amber Naslund

The social web has changed the way we do business forever. The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

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The Rare Find: Spotting Exceptional Talent Before Everyone Else

by George Anders

Anyone who recruits talent faces the same basic challenge, whether we work for a big company, a new start-up, a Hollywood studio, a hospital, or the Green Berets. We all wonder how to tell the really outstanding prospects from the ones who look great on paper but then fail on the job. Or, equally important, how to spot the ones who don't look so good on paper but might still deliver extraordinary performance.

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The Seamless City: A Conservative Mayor's Approach to Urban Revitalization that Can Work Anywhere

by Rick Baker

Rick Baker, former mayor of St. Petersburg, Florida, provides a compelling—and challenging—answer: by making American cities great. And great cities are built first of all through strong leadership. During his two terms in office, Rick Baker worked toward a clear, uncompromising goal: to make St. Petersburg the best city in America. He led a downtown renaissance, rebuilt the most economically depressed area of the city, attracted businesses, worked to reduce violent crime, and made public schools a city priority—all with measurable results. The Seamless City offers practical advice, based on his nine years of experience in City Hall, to show how every mayor and city council can make their city dramatically better.

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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld and Rob Markey

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.

In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:

• Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success
• Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
• Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business

Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

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Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps

by Beth Ziesenis

Upgrade to Free is your guide to apt applications for your computer, as well as your smart phone, to make your life easier. Whether it's alphabetizing a list, organizing a meeting, or even an app that scans through your computer to find and delete large files to make room on your hard drive, Beth Ziesenis has found an app that can make any part of your computer life easier and less complicated.  Beth is also available for speaking gigs and is an ACCE member.  Visit her website at askbethz.com.  

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When the Boomers Bail: A Community Economic Survival Guide

by Mark Lautman

As the industrialized world recovers from the great recession, we face an even graver economic threat. A structural shortage of qualified workers is creating a zero-sum labor market that is forcing communities to steal talent from each other in order to survive and grow. In When the Boomers Bail, economic architect Mark Lautman details the causes of the problem, explains how it changes the game, and what you can do about it.

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When we are the foreigners: What Chinese think about working with Americans

by John Doggett, Orlando Kelm, Haiping Tang

Of course it is a matter of your starting point, but as Americans, don’t we usually think of the other guys as the foreigners? After all, they are the ones who talk with an accent, right? When We Are the Foreigners provides readers a new perspective, seeing international business from the vantage point of the Chinese. What is it like for them to handle working with Americans?

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