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The One Thing You Need to Know: ... About Great Managing, Great Leading, and Sustained Individual Success

by Marcus Buckingham

Following the success of the landmark bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham offers a dramatically new way to understand the art of success. With over 1.6 million copies of First, Break All the Rules (co-authored with Curt Coffman) and Now, Discover Your Strengths (co-authored with Donald O. Clifton) in print, Cambridge-educated Buckingham is considered one of the most respected business authorities on the subject of management and leadership in the world. With The One Thing You Need to Know, he gives readers an invaluable course in outstanding achievement -- a guide to capturing the essence of the three most fundamental areas of professional activity.

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Work the Pond

by Darcy Rezac with Judy Thomson and Gayle Hallgren-Rezac

When it comes to networking, you have to "kiss a lot of frogs" (i.e., meet a lot of people) to find your "princes" - those precious few who can help you advance your career. The real key to personal and professional success is positive networking - discovering what you can do for someone else. Networking guru Darcy Rezac helps readers redefine networking - his "what can I do for you?" approach has helped thousands overcome their fear of networking and find more success. In this practical guide, Rezac uses his trademarked seven-step process to help readers avoid the "toads" and make the right connections, in business and in life.

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Secrets of Closing the Sale

by Zig Ziglar

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:

  • project warmth, enthusiasm, and integrity
  • effectively use 100 creative closes
  • increase productivity and professionalism
  • overcome the five basic reasons people will not buy
  • deal respectfully with challenging prospects

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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

by Stephen R. Covey

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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The One-Hour Activist

by Christopher Kush

No matter what your political persuasion, The One-Hour Activist is your guide to influencing lawmakers, candidates, and reporters. The One-Hour Activist reveals fifteen powerful, proven grassroots actions that persuade lawmakers and candidates to see things your way. Each action is designed to grab the attention of your representatives and build relationships that serve your issues over the long run. And each action takes less than an hour to complete, so you can make a difference without giving up your life! The One-Hour Activist is packed with insider advice from elected officials, professional organizers, lobbyists, and journalists who share state-of-the-art tips for getting your message across. Real-life examples of effective letters, e-mail, phone calls, public testimony, and news story pitches from concerned citizens just like you illustrate the actions. Tactics you will learn: How to distinguish your letters and e-mail in the flood of correspondence elected officials receive Why lawmakers crave your personal stories, local information, and opinions Powerful ways to influence candidates so you represent more than a single vote on Election Day Strategies for identifying, tracking, and analyzing current legislation Ways to neutralize the efforts of your opposition Political organizations than can coordinate your efforts with others who share your views What local newspaper editors seek to publish in letters from readers like you Advanced grassroots actions that include meeting withelected officials, delivering public testimony, and pitching news stories

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Leadership Roles in Nonprofit Governance

by Robert L. Gale

Find clarification on the roles of the chief executive and the board chair and suggestions for strengthening this partnership as you discover how this team can work effectively to facilitate board development.

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Selling 101: What Every Successful Sales Professional Needs to Know

by Zig Ziglar

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life.

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The One Minute Manager

by Kenneth Blanchard and Spencer Johnson

For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.

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The Big Red Fez: How To Make Any Web Site Better

by Seth Godin

Your web site is costing you money. It's also filled with simple mistakes that turn off visitors before they have a chance to become customers.

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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