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Ask. The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

by Ryan Levesque

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

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Beyond Happy: Women, Work, and Well-Being

by Beth Cabrera

For women the complexities and increased pressures of trying to combine their growing role in the workplace with their essential role at home can negatively affect their well-being. In the workplace, women continue to face gender discrimination, along with unrealistic expectations and a lack of support from those they work for and with. Neither societal norms nor work models have kept up with women's evolving roles.

Beyond Happy: Women, Work, and Well-Being provides women with strategies based on the latest research in positive psychology, which they can use to enhance their well-being. Readers will learn about three key elements that will enable them to thrive people, peace of mind, and purpose and discover why these elements are important for well-being.

For more than a decade, Dr. Beth Cabrera has surveyed and interviewed over a thousand women to gain insight into how they've balanced their careers and their family responsibilities. She asked women about the strategies they employed to manage the challenges they faced, practices they used to help minimize stress and find happiness in their lives, and how they've been able to flourish, despite being pulled in so many directions. Women at all stages of their lives and careers will benefit from Dr. Cabrera's research and experience

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Branding Your Chamber

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Consultant and industry expert Kyle Sexton talks branding! A brand is not your logo, it’s the way people feel about your organization. Promoting membership growth without a brand can be both costly and ineffective. Learn what you must consider to turn your marketing into a reminder of your brand.  

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

What's the surest way to startup failure? Follow old, outdated rules. 

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. 
Notice a shift?

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Managing the Membership Experience

Managing the Membership Experience

by Mark Levin, CAE, CSP and Sue Froggatt

Something new has been happening in the commercial sector. Leading organizations have woken up to the importance of the customer experience, and how strategically important it is. As a result, new tools have been developed to help organizations better understand and manage the customer experience.

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Meaningful: The Story of Ideas That Fly

by Bernadette Jiwa

One of Inc Magazine's Top Business Books of 2015.

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common?

After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t.

We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them.

Our ideas fly when we show others their wings.

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Mindware: Tools for Smart Thinking

by Richard E. Nisbett

Scientific and philosophical concepts can change the way we solve problems by helping us to think more effectively about our behavior and our world. Surprisingly, despite their utility, many of these tools remain unknown to most of us.

In Mindware, the world-renowned psychologist Richard E. Nisbett presents these ideas in clear and accessible detail. Nisbett has made a distinguished career of studying and teaching such powerful problem-solving concepts as the law of large numbers, statistical regression, cost-benefit analysis, sunk costs and opportunity costs, and causation and correlation, probing the best methods for teaching others how to use them effectively in their daily lives. In this groundbreaking book, Nisbett shows us how to frame common problems in such a way that these scientific and statistical principles can be applied to them. The result is an enlightening and practical guide to the most essential tools of reasoning ever developed-tools that can easily be used to make better professional, business, and personal decisions.

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Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

by Robin Chase

When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.

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Presence: Bringing Your Boldest Self to Your Biggest Challenges

by Amy Cuddy

Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret. 

By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives. 

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Reclaiming Conversation: The Power of Talk in a Digital Age

by Sherry Turkle

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground.

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