Award Level: Grand
Every year, the Chamber’s Education Report Card Committee releases the Education Report Card for Metropolitan Nashville Public Schools (MNPS) to evaluate the progress of Metro Schools and provide recommendations for improvement. The school board and administration carefully consider the Report Card’s findings and recommendations and report back to the Chamber and the community each year on what they have done specifically to address these recommendations. On February 19, 2009, the 43-page 16th Annual Education Report Card was presented and made available to the public in print and online. The report received wide exposure through the Chamber’s marketing efforts and local media coverage.
Award Level: ExcellenceIn 1991 The Greater Hot Springs Chamber of Commerce and Hot Springs Metro area community leaders saw the need to publish a response piece for the influx of retirees that were inquiring about and moving to Hot Springs. At that time the population was 73,397 and today it is 96,731, which is 32 percent growth over the last 18 years. Since the Official Hot Springs Relocation Guide’s inception, many components have changed, including our target audience, which is now broader than ever. The Guide is primarily designed to be the most comprehensive source for prospective residents and newcomers and because of the wide-range of topics it also serves as an informational piece for visitors, prospective businesses and current residents. Not only was the Guide intended to be a one-stop-shop of information but also to increase the visibility of the Chamber and its members. Marketed through national advertising, the Chamber’s Web site, member businesses and locations throughout the Hot Springs Metro area, the guide retained about a 95 percent distribution rate, including online downloads.In 1991 The Greater Hot Springs Chamber of Commerce and Hot Springs Metro area community leaders saw the need to publish a response piece for the influx of retirees that were inquiring about and moving to Hot Springs. At that time the population was 73,397 and today it is 96,731, which is 32 percent growth over the last 18 years. Since the Official Hot Springs Relocation Guide’s inception, many components have changed, including our target audience, which is now broader than ever. The Guide is primarily designed to be the most comprehensive source for prospective residents and newcomers and because of the wide-range of topics it also serves as an informational piece for visitors, prospective businesses and current residents. Not only was the Guide intended to be a one-stop-shop of information but also to increase the visibility of the Chamber and its members. Marketed through national advertising, the Chamber’s Web site, member businesses and locations throughout the Hot Springs Metro area, the guide retained about a 95 percent distribution rate, including online downloads.
Award Level: Merit
Celebrating the quality of life we enjoy in East St. Tammany Parish is what our 2009-2010 Business Connection Membership Directory and Buyer’s Guide expresses throughout its 85 pages. Taking a new adventure of producing our directory in-house this year was just that, an adventure. With 5,000 copies in print, our Business Connections have served as recruiting tools, relocation guides, member-to-member support, cultural economy awareness, celebration of chamber
events and awards, and an economic development tool in support of the Louisiana City Ready Program. The East St. Tammany Chamber is connecting businesses with the community.
Award Level: Merit
The highly competitive environment in which we find ourselves has heightened the need for a strong communication tool by which to inform our varied audiences and raise awareness of the activities and initiatives being implemented by the chamber to accomplish the goals which fulfill our mission. The chamber, now more than ever, must provide a tangible benefit and return on member investment. We are also experiencing the need to generate revenue from every possible activity. The BUSINESS magazine has proven to be an effective vehicle for exposure, accountability, and revenue generation.
2009 ACE Award: Merit
The Business Unusual advertisement was part of an ongoing image campaign designed to raise the Chamber’s profile within the business community. Originally, the campaign had a soft, testimonial approach. However, with the downward turn of the national economy, we decided to take a pro-active approach and run a more powerful ad. It explains our area’s strong economic status, which was also validated by statistical data.
While we could have temporarily suspended our media campaign and reserved our funds due to the ailing economy, our Chamber felt compelled to set a good example for other businesses; that ‘business life’ must go on. Though our community feared the looming economic struggles of others, Lafayette was fortunate to maintain a stable business climate. A decision was made by our team to not ignore the national crisis and to capitalize on the community’s strengths.
Award Level: Merit
In 2005, the Baton Rouge Area Chamber (BRAC) developed a five-year initiative (2006-2010) designed to deliver a highly-professional and proactive, nationally-competitive regional economic development program for the businesses and families of the Baton Rouge area. The Campaign for a Greater Baton Rouge defines seven strategic economic development initiatives that work together to attract new businesses to the region, while identifying obstacles to business growth and
aggressively addressing them.
Currently, The Campaign for a Greater Baton Rouge has nearly 120 investors and continues to grow. Because a successful program requires that its investors be kept informed, BRAC surveyed the campaign investors to determine the amount and frequency of updates desired. Two-thirds of the group responded that quarterly, written reports on both the trends in the Baton Rouge area economy and progress on The Campaign for a Greater Baton Rouge would meet their needs.
The marketing, public policy, business development, and executive leadership teams at BRAC met and determined that the publication should be energetic and progressive, feature information pertinent to the campaign, as well as highlight project wins. The team chose the name Catalyst to reflect the campaign’s role in transforming the future for the Capital Region of Louisiana.
Award Level: Honorable Mention
The Bowling Green Area Chamber of Commerce’s Chamber Connection is the voice of Bowling Green’s business community. From sponsorships to program updates, the newsletter has continued to offer valuable information to help Chamber partners maximize their investment and receive the most of their partnership. The Chambers newsletter is an additional marketing effort for the Chamber and serves as a communication liaison between the Chamber and the partnership.
Award Level: Merit
The L.A. Area Chamber’s quarterly newsletter Chamber VOICE highlights the organization’s public policy agenda, features member news and event listings. The quarterly is a companion piece to the Chamber’s weekly email newsletter, offering a longer shelf life and increased functionality as the Chamber’s primary print publication, quarterly record and up-to-date sales piece. A reader can pick up Chamber VOICE – whether they are a member, elected official or outside observer – and have a complete understanding of the latest news and policy perspectives of the Chamber.
2009 ACE Awards: Honorable Mention
In 2009, COSE (Council of Smaller Enterprise) developed a multi-faceted advertising campaign to generate new leads for their membership sales team.
The COSE 7-week membership trial promotion penetrated the market through a variety of media vehicles including radio, print (newspaper and magazine), online, email and direct mail campaigns.
The campaign was considered a success by generating increased online traffic and calls, as well as increased membership leads year over year for the same time period.
Award Level: Merit
As the primary print communications tool of the Fox Cities Chamber of Commerce and Industry, Fox Cities Business has undergone three makeovers to evolve from a two-color newsletter to a two-color magazine, then to the first full-color publication and now to its current format, including a name change to Fox Cities Chamber Business. Each evolution has resulted in improved readability, higher quality and greater value to members. An electronic newsletter spin-off now supplements the bi-monthly publication, providing concise, timely information on Chamber news, events, public policy issues and professional development opportunities.
The result is a publication sporting contemporary and engaging design, in-depth information, member recognition and marketplace data.