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Can't Afford to Wait Campaign: News Coverage - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber led a pre-session press conference calling for more revenue and introduced the ITRE study, commissioned by the NC Chamber Foundation. This press conference was picked up by several regional and statewide news outlets.

Date: September 3, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: TV and Radio Ads - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber launched ads in the NC Can't Afford to Wait campaign, spending $175,000 on an initial, hard-hitting television ad emphasizing the number of structurally deficient bridges in North Carolina and urging state leaders to pass transportation funding reform. The initial ad was necessary to jump-start the conversation about transportation funding, as legislators, to that point, had not demonstrated an appetite to address the issue in 2015. The first phase of the NC Can't Afford to Wait campaign proved to be successful, securing the hard-fought passage of Senate Bill 20. SB20 saved approximately $400 million in annual spend from being cut from the transportation network. After passage, we continued to work for additional funding reforms.

Date: September 1, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: Guest Post on USDOT Fast Lane blog - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber hosted a roundtable discussion with U.S. Department of Transportation Secretary Anthony Foxx, Raleigh Mayor Nancy McFarlane, local chambers of commerce, and statewide business leaders highlighting the local, state, and national importance of this issue. Lew Ebert’s guest post for the USDOT Fast Lane blog emphasizes why North Carolina can't afford wait to address transportation, nor can the nation.

Date: September 1, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: Synopsis - North Carolina Chamber

2016 ACE: Grand Award

North Carolina is one of the fastest growing states in the nation, with our population projected to add 2 million more residents by 2030. For a number of years now, the NC Chamber and our members in the business community have recognized the daunting challenge that an underfunded transportation network poses to a competitive future for our fast-growing state. As the NC Chamber made securing long-term transportation reform measures the centerpiece of our JOBS Agenda, we directed a clear and consistent message toward elected leaders throughout session: face this challenge with courage and work to solve it now, or watch our competitiveness suffer as our transportation problems continue to get worse. 

Date: August 31, 2016
Organization: North Carolina Chamber
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Adirondack Craft Beverage Trail Video - Adirondack Regional Chamber of Commerce

2016 ACE: Grand Award

In 2015 the Adirondack Regional Chamber of Commerce received a $168,000 grant to enhance the Adirondack Craft Beverage Trail and strengthen the craft beer, wine, spirits and cider industry in the southern Adirondacks and northern Capital District in NY. This trail experience acts as a connector to 27 purveyors in our region and establishes a tourism destination for individuals drawn to locations for a craft beverage experience. To enhance the project in year two, 2015-16, we developed a mobile application and a standalone website to further encourage regional tourism, through technology, in the craft beverage industry. Additional marketing efforts were implemented throughout NY, MA, CT, and NJ through newspaper ads, web ads, and other media. Partnerships have also been developed with Warren, Washington, and Saratoga County Tourism departments to expand marketing efforts.

Date: August 30, 2016
Organization: Adirondack Regional Chamber of Commerce
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Greer Made Campaign: Synopsis - Greater Greer Chamber of Commerce

2016 ACE: Grand Award

According to a recent report from the Manufacturing institute, there are 2 million manufacturing positions that will go unfilled in the next decade due to lack of workforce. As baby boomers retire yet industry continues to grow, the gap of skilled workers widens. In addition, the same study showed that Gen Y, those between 19 and 33, ranked manufacturing as their least preferred career path. Locally, Greenville County eighth graders ranked manufacturing 14th out of 16 career clusters in their individual graduation plan. So if the previous generation is retiring and the next is uninterested, who will be working? For Greer, the problem hits close to home. With the largest BMW plant in the world less than 10 minutes from downtown, Greer has proven itself a progressive and innovative community built on a foundation of manufacturing and industry. The GreerMade certification program is designed to celebrate this tradition while promoting both the careers and companies associated with it, to the next generation of workforce.

Date: August 30, 2016
Organization: Greater Greer Chamber of Commerce
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Greer Made Campaign: Website - Greater Greer Chamber of Commerce

2016 ACE: Grand Award

According to a recent report from the Manufacturing institute, there are 2 million manufacturing positions that will go unfilled in the next decade due to lack of workforce. As baby boomers retire yet industry continues to grow, the gap of skilled workers widens. In addition, the same study showed that Gen Y, those between 19 and 33, ranked manufacturing as their least preferred career path. Locally, Greenville County eighth graders ranked manufacturing 14th out of 16 career clusters in their individual graduation plan. So if the previous generation is retiring and the next is uninterested, who will be working? For Greer, the problem hits close to home. With the largest BMW plant in the world less than 10 minutes from downtown, Greer has proven itself a progressive and innovative community built on a foundation of manufacturing and industry. The GreerMade certification program is designed to celebrate this tradition while promoting both the careers and companies associated with it, to the next generation of workforce.

Date: August 30, 2016
Organization: Greater Greer Chamber of Commerce
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Greer Made Campaign: Printed Materials - Greater Greer Chamber of Commerce

2016 ACE: Grand Award

According to a recent report from the Manufacturing institute, there are 2 million manufacturing positions that will go unfilled in the next decade due to lack of workforce. As baby boomers retire yet industry continues to grow, the gap of skilled workers widens. In addition, the same study showed that Gen Y, those between 19 and 33, ranked manufacturing as their least preferred career path. Locally, Greenville County eighth graders ranked manufacturing 14th out of 16 career clusters in their individual graduation plan. So if the previous generation is retiring and the next is uninterested, who will be working? For Greer, the problem hits close to home. With the largest BMW plant in the world less than 10 minutes from downtown, Greer has proven itself a progressive and innovative community built on a foundation of manufacturing and industry. The GreerMade certification program is designed to celebrate this tradition while promoting both the careers and companies associated with it, to the next generation of workforce.

Date: August 30, 2016
Organization: Greater Greer Chamber of Commerce
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Greer Made Campaign: Video - Greater Greer Chamber of Commerce

2016 ACE: Grand Award

According to a recent report from the Manufacturing institute, there are 2 million manufacturing positions that will go unfilled in the next decade due to lack of workforce. As baby boomers retire yet industry continues to grow, the gap of skilled workers widens. In addition, the same study showed that Gen Y, those between 19 and 33, ranked manufacturing as their least preferred career path. Locally, Greenville County eighth graders ranked manufacturing 14th out of 16 career clusters in their individual graduation plan. So if the previous generation is retiring and the next is uninterested, who will be working? For Greer, the problem hits close to home. With the largest BMW plant in the world less than 10 minutes from downtown, Greer has proven itself a progressive and innovative community built on a foundation of manufacturing and industry. The GreerMade certification program is designed to celebrate this tradition while promoting both the careers and companies associated with it, to the next generation of workforce.

Date: August 30, 2016
Organization: Greater Greer Chamber of Commerce
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VeloCity Online Magazine: Synopsis - Greater Oklahoma City Chamber of Commerce

2016 ACE: Grand Award

The Greater Oklahoma City Chamber first launched VeloCity, an interactive digital newsletter after a Site Relocation Attitudinal Study found that senior managers and employees have a negative perception of Oklahoma City. VeloCity was initially part of a targeted, nationwide image campaign in 2011. However, VeloCity was so well-received that the Chamber chose to continue publishing issues indefinitely. VeloCity is now an important, permanent marketing tool of the Chamber that directly ties into the Chamber's mission of promoting Oklahoma City on a national level.

Date: August 29, 2016
Organization: Greater Oklahoma City Chamber of Commerce
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