National Chamber Image Campaign
National Chamber Image Campaign
Campaign Overview
Today's chambers of commerce work to improve businesses and the community at large. Yet, most business owners or employees, when asked what a chamber of commerce does, don't know or can't give a complete answer.
In 2006, after a $120,000 investment and countless hours of volunteer leadership (see ACCE taskforce), ACCE members have access to a full-fledged, comprehensive set of tools, and the chamber profession has, for the first time, the beginnings of a grassroots campaign to raise the chamber’s brand awareness within the business community.
Download the Executive Summary 
for more information.
Research-Based
In order to develop accurately targeted messages, ACCE and our agency of record, The Quixote Group, gathered data from both chamber and business leaders about the mission, focus, and image of chambers of commerce, using online surveys and focus groups. Findings included:
- Many businesses do not understand what chambers of commerce do and how the work of the chamber benefits the community and individual businesses.
- Competition for membership funds and volunteer time from other business organizations, networking groups, civic groups and social service organizations.
- Lack of adequate funding and professional resources at local chambers for developing a brand image and market strategies.
Campaign Messages
Four key messages - Advocacy, Economic Opportunity, Focus, and Impact - are the foundation for the Campaign. Chambers can easily customize the messages with their own value propositions for a specific target audience's needs. Download the free Message Infusion Toolkit for more information.
Campaign Goals
The Campaign will:
- Help members effectively communicate their value to the local community.
- Build awareness for the quality and value of chamber services and programs to their members.
- Help increase membership in chambers of commerce.
Toolkits & Training
Below are links to toolkit components.
- Campaign Toolkits. Three toolkits have been designed to help chambers better communicate their value:
- Training, Education, and Information Resources
- Awards & Recognition Programs
- Leading Businesses. Leading Communities. merchandise.