National Chamber Image Campaign
National Chamber Image Campaign
Toolkits
Today's chambers of commerce work to improve businesses and the community at large. Yet, most business owners or employees, when asked what a chamber of commerce does, don't know or can't give a complete answer.
Campaign Toolkits
Each of the three components, or Toolkits, features comprehensive coverage of a critical area of the Campaign:
- Messaging
- Advertising
- Public Relations
During the first quarter of 2006, Toolkits will be posted online monthly. Each posting will be quickly followed by a DIALogue teleseminar detailing how to take maximum advantage of the unique materials and messaging in that Toolkit -- and help you convey the value you bring to your community in a powerful new way.
The Message Infusion Toolkit:
Contains samples, worksheets, concepts, research, and more to help you build a targeted campaign for your local community. The Toolkit will help chambers:
- Clarify your marketing message
- Clarify your value proposition
- Better communicate your chamber's value
- Prepare needs-based selling collateral
- Measure the effectiveness of your efforts
Message Infusion Toolkit Overview Presentation - (PowerPoint) from ACCE Convention 2005
Getting the Most from your Message Infusion Toolkit - DIALogue teleseminar
Download your free copy. Downloaded your copy? Give us your feedback!
The Advertising Toolkit includes:
- Guides and worksheets to help you develop a media plan and advertising program aligned with the Campaign messages.
Download your free copy. Downloaded your copy? Give us your feedback!
Learn more about ordering Campaign ads
Public Relations Toolkit:
- Can be customized for use on local level
- Includes quarterly op/ed under Mick Fleming’s signature. Members cannot release the same op/ed under their own signature, but can rewrite it to reflect how the local community may be affected by similar issues.
- How to work with the media
- Press release samples and more!
Public Relations Toolkit Presentation (PowerPoint)
Download your free copy.
Training, Education, and Information Sources
- DIALogues
- Chamber Executive magazine articles, ACE award entries, publications, and/or samples in the online samples database that focus on communications, marketing, and PR will be made available to all members.
- Train-the-Trainer - Use the materials below to aid presentations you might give to your staff team, Board, or other volunteers to introduce them to ACCE's National Chamber Image Campaign.
- Executive Summary of ACCE's National Chamber Image Campaign (PDF)
- Background Research to Determine Chamber Brand (PowerPoint)
- For more visit our Trainer resource center