National Chamber Image Campaign
Ad Builder Program
Give your next membership or image campaign a boost with one of these two campaigns: Icons or Futures.
ACCE has invested more than $120,000 to ensure members have access to high-quality, low-cost advertising featuring messages based on national research. Download your free copy of the Advertising Toolkit, then purchase one of our five ad packages (below) to get the creative elements. Insert your own logo and chamber contact information, or we can do it for you.
Ad Builder Packages:
Pricing:
There are two different types of pricing options presented below, based on the level of file editing assistance you need.
- Option 1: Your chamber (or your ad agency) receives files electronically and edits them (must follow the included Print Materials Guidelines).
- Requires Adobe Illustrator or equivalent graphic editing software that can manipulate .eps and .ai files. Requires downloading the (supplied) fonts. (Adobe Acrobat Reader will not work).
- Option 2: Plug & Play. ACCE's ad agency edits the ads for you. The number after Plug & Play refers to the number of total ads included for that price.
What You Get
Every ad package below includes the following 168 ads. Choose one Campaign, Futures (shown above) or Icons (shown below): 
- 144 print ads: Four image choices for each of four Campaign key messages, in different sizes/formats:
- Full-, half-, and quarter-page magazine
- Full-, half-, and quarter-page tabloid magazine
- Full-, half-, and quarter-page newspaper
- 8 postcards: Two image choices for each of four Campaign key messages.
- 4 outdoor ads: One image choice for each of four Campaign key messages.
- 8 website banner ads: Two image choices for each of four Campaign key messages.
- 4 radio spots: 20 seconds canned; your local announcer adds your 10-second local tag
The ads are delivered to you on multiple CDs. The print ads are Adobe Illustrator files; the radio spots are pre-recorded MP3s. You will need Adobe Illustrator (not Acrobat Reader) to edit the files on your own.
Ad Package |
Chamber Image Basics- Your choice of one creative campaign, Futures or Icons.
- One free National Chamber Image Campaign DIALogue teleseminar.
Pricing:
Basics: $395 (You customize the ads) Plug & Play 4: $575 | Plug & Play 8: $695 | Plug & Play 16: $815 (We customize 4, 8, or 16 ads)
Order Icons
Order Futures |
Chamber Image Builder- Your choice of one creative campaign, Futures or Icons.
- Two free National Chamber Image Campaign DIALogue training teleseminars.
- One free entry in ACCE’s Award for Communications Excellence (ACE) program.
Pricing
Builder: $595 (You customize the ads) Plug & Play 4: $775 | Plug & Play 8: $895 | Plug & Play 16: $1,015 (We customize 4, 8, or 16 ads)
Order Icons
Order Futures |
Chamber Image AdvocateSupport the chamber profession with this investment in the future enhancement of the National Chamber Image Campaign. - Chamber Image Builder plus:
- Plug & Play/16 ads
- Recognized as a Chamber Image Advocate in Campaign materials
- Three Copies of the National Chamber Image Campaign Toolkit Series, including CD-based training led by the Quixote Group
Pricing: $2,500
Order Icons
Order Futures |
Chamber Image ChampionSupport the chamber profession with this investment in the future enhancement of the National Chamber Image Campaign. - Chamber Image Advocate plus:
- Help shape the Campaign: One year's seat on the National Chamber Image Campaign committee
- Recognized as a Chamber Image Advocate in Campaign materials
- Three copies of the National Chamber Image Campaign Toolkit Series, including CD-based training led by the Quixote Group
Pricing: $10,000
Order Icons
Order Futures |
Multi-Chamber (Regional) Image Builder- Select one of the packages above. For each chamber participating in a multi-chamber ad campaign, add $100.
- All chambers may then share the ads; only one chamber may use the other services and products included in the package.
Pricing: Base package above plus $100 per participating chamber
To order: First select the Basic, Builder, Advocate or Champion package. Then click on the "Image Campaign - Merchandise, Futures and Icons" link in the left column of Marketplacce. Select the option "Multi-Chamber (Regional) Image Builder" and add it to your cart |
Descriptions of Ad Package Contents
Toolkit Series
- Includes a hard copy of each of the three Toolkits, plus the CD-ROM training module (audio and PowerPoint). The Toolkits: Message Infusion; Advertising; Public Relations.
Committees & Focus Groups
- ACCE volunteers provide valuable input in shaping the strategy and products of the National Chamber Image Campaign.
Virtual focus groups are held twice yearly to discuss implementation and strategy. - The National Chamber Image Campaign Subcommittee is a unit of ACCE's Board of Directors. Meetings are mainly virtual, with one in-person meeting held in conjunction with an ACCE Board meeting.