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In order to 'bridge the gap' between limited resources and traditional marketing strategies, the Lake Havasu Area Chamber of Commerce offers several programs and events through their Bridge to Business initiative.
Timeline example for moving from rolling membership billing to annual billing. The chamber converted from rolling billing to annual billing in 2014-2015. This spreadsheet example represents the transition cycle for making this change and includes monthly target activities.
This flyer welcomes new members and explains how to keep abreast of chamber news and events.
This brochure for prospective members provides background information about the chamber. It details the benefits of membership as well as how to join.
This example letter to welcome back a renewing member is part of the chamber's "We Want You Back" program targeting past chamber members. The chamber sends this letter out to past members, along with a renewal invoice, which has resulted in a successful renewal rate based on this letter program.
This membership survey example gathers important data from the chamber's members and asks about communications preferences, economic development and job creation work, member benefits, chamber's performance, and programming topics. The end goal of the survey is to help improve the Chamber’s member offerings. The survey takes approximately 10 minutes to complete and responses are anonymous. Member who complete the survey can enter their information for a drawing for $50 gift certificate.
GSI's membership survey asks about programming, reasons for being a member, referral rates, open ended questions for how the chamber can be more helpful, desired programming/events, and about key projects. The survey is an important part in GSI's planning process. As the Board of Trustees prepares for its upcoming planning session, they use the survey input to help plan the role GSI will play and actions they will take to drive the regional economy and improve their community. The survey takes 5 minutes to respond to and GSI members will qualify for our $100 gift card drawing. Overall survey results are shared with members, but details, comments and individual results are confidential.
Cape Cod Regional Chamber offers a "Join and Save Coin" membership drive incentive as part of their 2014 Membership Drive program. Benefits include:
- FREE Ten 30-second commercials (written, produced, & aired, upon availability) from Today’s Easy 99.1 FM (WPLM) ~ $500 value
- FREE Chamber mailing list ~ $199 value
- FREE 2 Passes to Canal Business Connections networking events for 1 year ~ $125 value
- FREE One-on-One Business Counseling with Massachusetts Small Business Development Center Network
- ...and others, providing over $1300 in benefits and savings.
This is the script for phone calls made to members of a year or more, approximately six months before their membership is up for renewal.
This document is a work plan for outreach to members (with different strategies depending on the member's status), with the goal of a 92% renewal rate.