DIALogue Tele-Seminars
Web 2.0 Marketing Metrics for Your Chamber
This DIALogue is available on CD. Order it now (PDF).
Marketing without metrics isn’t marketing – it’s guessing. The key to marketing is listening and really understanding the needs and wants of your target audience.
Today, chambers are engaging their audiences in many more platforms than just their website. Social networking sites such as LinkedIn, Facebook, and Twitter blogs, as well as video and photo sharing sites, such as YouTube and Flicker, are really changing the conversation. How can chambers determine the value of such conversations? What data should you look at to better understand the needs of your audience?
In this one-hour DIALogue, learn from Curt Moss, Director of Communications for Weblink International, about the key trends and current thinking regarding monitoring and analyics and how your chamber can use these tools to set and measure goals - and then act on the results.
Speaker
Curt Moss
Director of Communications
Curt Moss is the director of communications at WebLink International, a membership management software and website services company based in Indianapolis. At WebLink, Curt’s role includes regular communications with clients to help deliver greater value and to solicit feedback for company products and services. He works closely with customer support and product development to improve products and services, with the primary goal of ensuring that WebLink clients understand and utilize products to their fullest potential.
Curt’s background includes data management, business intelligence, brand strategy, corporate communications, advertising, electronic marketing and graphic design. He maintains a focus on quality communications, troubleshooting problems and business support with a strong creative side.
Prior to his position with WebLink, Moss was the director of communications for the Las Vegas Chamber of Commerce from 1998-2006. During that time, many of the chamber's printed and electronic communications projects received awards from the Western Association of Chamber Executives (WACE) and American Chamber of Commerce Executives (ACCE). In 2002, the chamber’s website received the ACCE’s Grand Award for electronic communications.