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National Retention Statistics from the
2007-2008 ACCE Chamber Operations Survey

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Data points included in this report:

Customer Measures
  1. Member Retention - Member Accounts

1a. Retention - First Year Member Accounts

  1. Member Retention - Dollars
  2. Net Gain - Member Accounts
  3. Net Gain - Dollars
  4. % of Members Paying per the Dues Schedule
  5. Members/Total Businesses in Service Area
  6. Average Member Dues Investment
  7. Revenue per Member

Financial Measures

  1. Dues Revenue/Total Unrestricted Revenue
  2. Restricted Revenue/Total Unrestricted Revenue
  3. Event Revenue/Total Unrestricted Revenue
  4. Event Revenue
  5. Publication/Total Unrestricted Revenue
  6. Economic Development Expense to Revenue
  7. Affinity Revenue/Total Unrestricted Revenue
  8. Public Policy Revenue/Total Unrestricted Revenue
  9. Other Revenue/Total Unrestricted Revenue
  10. Net Income
  11. Current Assets/Current Liabilities
  12. Net Assets
  13. Total Net Assets/Total Annual Expenses

Internal Process Measures

  1. Expense per Member
  2. Number of Members/FTE
  3. Revenue per FTE
  4. Total Personnel Expense per FTE
  5. Total Personnel Expense/Total Expenses
  6. Marketing Costs/Total Expense
  7. Economic Development Expense/Total Expense
  8. Event Expense/Total Expense
  9. Membership Expense/Total Expense
  10. Public Policy Expense/Total Expense
  11. Occupancy Expense/Total Expense

Growth & Stability Measures

  1. Staff Turnover Rate
  2. Average Employee Tenure
  3. Return on Assets

In most cases, data are organized by dues volume. Terms separated by forward slash (/) represent a calculated ratio.

Source: 2007-08 Chamber Operations Survey conducted annually by the American Chamber of Commerce Executives • © 2008 ACCE • (703) 998-0072