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ACCE Chamber
Operations Survey Customer Measures
Retention - Dollar Value of Accounts
(2004 Total Member Dues Collected – Dollars lost from 2005 Canceled) ÷ 2004 Total Member Dues Collected
Data points used to calculate
Dollar value of the chamber's total member accounts 2004 - Dollar value of the total cancelled member 2005) ÷ Dollar value of the chamber's total member accounts 2004
Using the graph
Select Minimum, Average or Maximum button to display the chart for each.
Mouse over each bar on chart to display actual values.
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As you would expect, retention dollars track with retention numbers, however in all cases the dollar figure is a bit more positive. With retention dollars being higher than member retention, this implies that generally retention is higher with those paying higher amounts for dues and lower for the basic memberships. [Please note there was inconsistency in the definition of retention and which chambers reported retention numbers from year to year.]
Source: 2005-6 Chamber Operations Survey conducted annually by the American Chamber of Commerce Executives
© 2006 ACCE