The Report & Data
Overview
of the Survey
This first annual ACCE Chamber Operations
Survey is our baseline edition. Though this survey builds on over a decade of collecting
data from and about chambers of commerce, the 2004-5 edition represents significant
strides forward to ensure chambers have better data to use in evaluating their operations.
Financial, membership and staffing statistics have been calculated from 270 chambers' 2004
program year data.
The survey reveals statistics for common
chamber operational measures:
- financial
- customer
- internal process/operations
- growth and stability
The results are presented, in an on-line format
to ACCE members who participated in the Chamber Operations Survey at no charge.
Non-participating ACCE members may view results at a cost of $89. These results include
everything a chamber would need to benchmark against other like-chambers.
Each of the 32 results web pages includes:
- the survey questions
- hyperlinks to glossary terms
- discussion points
- raw data in a spreadsheet format
- formulas for calculating the ratios
Purpose
ACCE is striving to identify chamber profession
standards for the statistics most chambers track in their organizations. This Chamber
Operations survey will be conducted annually in January and was developed with a full
glossary of terms to ensure apples-to-apples comparisons.
Although most of the same questions will be on
the ACCE Chamber Operations Survey in subsequent years, the glossary of terms will
continue to be fine-tuned and enhanced with examples as ACCE learns from each study.
This survey is also used to identify the
qualifiers for the Membership Development (formerly NAMD) Division Award for Excellence
(AFE) program, which recognizes top membership and operational performance.
Survey
Methods
Survey invitations were emailed to the 1,300
chambers of commerce across the United States and Canada who belong to the American
Chamber of Commerce Executives. The survey was administered online, and data from
completed surveys was compiled by ACCE staff. The Membership Development Division advisory
board and a task force of chief financial officers at several member chambers reviewed
data.
Aggregate and Non-Aggregate Data
Available
All survey participants were offered to be
included in and see the results anonymously or collaboratively. If your chamber chose
collaboratively, you will see all other chambers that chose that same option throughout
the spreadsheet data from which the charts have been created.
Two-thirds of the respondents chose to be
identified with their data in online results and will have access to results where other
collaborative survey participants are identified. Benchmarks can be most valuable when you
can contact the chamber with impressive numbers to find out more about their operations.
Respondent
Profile
273 chambers of commerce responded to the
survey, yielding a 20% response rate. It is the most comprehensive survey of chamber
operations. Click
here for a list of participating chambers.
Annual dues volume of responding chambers:
- 67 chambers have less than $200,000
- 86 chambers have between $200,000 and
$499,000
- 58 chambers have between $500,000 and
$1,000,000
- 62 chambers have over $1 million
Using This Website
Note: Viewing the survey slides requires
Macromedia's Flash player - download Flash.
Page Contents
- Each page contains an interactive table or graph.
- Click within the table to change the data set displayed in
the graph above.
- Mouse over the graph or read the table under the chart to
view the actual data points.
- Click on the Excel link to open a new
window with that slide's Excel data sheet.
Moving Around
- Use the "survey home"
button at the top of every page to return to the master list of contents
- Use the "next" or "back" links at the
top, right of each page to move forward in sequence
Printing
- Most pages will print on a single, portrait oriented page
using Internet Explorer's default print settings. Make sure you have the desired dues
volume row selected, prior to printing slide.
Saving an Excel Document
- To save an Excel document to your local machine for
editing, etc., select File/Save As and change your "Save in" location and
"File name" as appropriate.
Contact ACCE
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