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Membership Management

Membership Management is the cornerstone of most dues-related organizations. Chambers of Commerce are no different. Recruiting, tracking, and retaining members involve many processes and staff. The membership department has many cross-team responsibilities including accounting, communications, and events. There are two major components of membership management: development and sales. The membership professional is often the face of the chamber and gives the first impression of the organization to the prospect.

Standard Membership Formulas
- Retention = (Total number of member accounts last year - total number of cancelled member accounts current year) / Total number of member accounts last year
- Calculate Net Gain/Loss in % of New Member Dollars (current year) = (Dollar value of the total new member accounts current year - Dollar value of the total cancelled member accounts current year) / Dollar value of the chamber's total member accounts last year
- Calculate Net % Gain/Loss New Member Accounts (current year) = (Total new member accounts current year - Total number of cancelled member accounts current year) / Total number of member accounts last year

For more on membership calculations, read 8 Critical Equations for Membership Recruitment and Retention by Cathi Hight and see Operations/Membership statistics with calculations in Dynamic Chamber Benchmarking.

Specific Membership Topics

ACCE Membership Resources

Convention & Seminar Resources

Videos, Webinars & ACCE U Resources

Chamberpedia Home | Membership Management

Last Updated: 1/31/2017

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